Rua Ruth is an award winning fashion history blog. The aim of the blog is to engage readers and generate revenue through unique lost fashion history tours which Ruth, the author, organises in Dublin.
Rua Ruth approached me to redesign her existing blog. Given the nature of the material, the design and presentation of the content is integral to how well the blog is received. It was important to build upon the existing brand and create a strong visual identity which showcases the blogger’s personality in a consistent and cohesive way across the website and social media.